Start-Up Company

In short: Start-Up Company is a simulation game released in 2017 by Hannes Rost, available on PC. Our score: 7.8/10 (worth buying, especially on sale).

Start-Up Company

A business simulation game where you are the CEO of a small startup. Build and design your website, hire employees, and compete to become the biggest tech giant.

Start-Up Company is a deep and engaging business simulation game that puts players in the shoes of a CEO of a nascent tech startup. From meager beginnings, players are tasked with transforming a small operation into a technology titan. The core gameplay revolves around designing and developing a website, which serves as the company's flagship product. This involves meticulously planning features, optimizing user experience, and iteratively improving the platform based on market feedback and user engagement. The game offers a robust management system where players can hire employees, each with unique skills and personalities, to fill various roles within the company – from coders and designers to marketing specialists and HR personnel. Managing employee satisfaction, salaries, and skill development is crucial for maintaining a productive and innovative workforce. As the company grows, so does the complexity of management, requiring strategic decision-making in resource allocation, office expansion, and even dealing with internal conflicts. Competition is fierce in Start-Up Company, with rival AI companies vying for market share and talent. Players must constantly innovate, research new technologies, and adapt to changing market trends to stay ahead. The economic simulation is detailed, encompassing revenue generation, expenditure management, funding rounds, and stock market dynamics. Ultimately, the goal is to dominate the tech industry, outmaneuver competitors, and build a m…

Game details

Our review

Start-Up Company offers a surprisingly deep and addictive business simulation experience. The satisfaction of building a successful tech giant from scratch is incredibly rewarding. The management mechanics are well-implemented, offering a good balance between micromanagement and strategic oversight. While the graphics are functional and clear, they won't blow you away, and the game's 'story' is self-driven rather than narrative-focused. However, for simulation enthusiasts, the sheer amount of content and strategic depth provides excellent value for money.

Pros

Cons

FAQ

Is Start-Up Company available on Mac?
No, Start-Up Company is currently only available on PC (Windows).
Can I customize my office layout?
Yes, the game allows for extensive customization of your office space, including furniture, decorations, and room layouts.
How do I get more users for my website?
To gain more users, you need to develop new features, improve existing ones, invest in marketing campaigns, and ensure your website's performance is optimal.
Is there a multiplayer mode?
No, Start-Up Company is a single-player experience.

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Last updated: 03/04/2026